ACCENTS OPENS AT THE PHOENICIAN

Not Your “Every Day” Hotel Gift Shop

“From tums to tiaras,” laughs Store Manager, Sheila Bramlet, when describing the items available at the sparkling new addition to The Phoenician. Accents, a brand-new retail store located in The Shops at The Phoenician, opened its doors in December 2017, debuting a contemporary-style boutique and redefining the meaning of a “hotel gift shop.” As part of the extensive resort transformation, this new store acts as the one-stop-shop for guest needs, but truly goes above and beyond with its unique offerings and unrivaled guest service.

Offering stylish pieces and popular brands, this new niche caters to Scottsdale locals as well as resort guests.

“The focus is more on unique fashion…” explains Bramlet when asked what individualizes Accents from other hotel stores. Shoppers will admire the plethora of items available for purchase ranging from trendy outfits and poolside essentials, to drugstore-type items and southwestern-themed keepsakes. Bramlet exudes “guests are always excited to come back,” partly due to the rotating inventory, consistently offering a fresh selection of never-before-seen items – buyers for Accents are constantly selecting unique finds for the store, ensuring a variety of options for patrons to enjoy.

Paralleling the service culture found on property at The Phoenician, the associates at Accents deliver the same genuine hospitality, some even acting as “boutique-style personalized shoppers.” Bramlet explains that every guest who enters the shop is unique and has individual needs and an individual style, whether they are looking for a memorable souvenir or maybe they forgot their underwear or toothbrush at home. She ensures that the Accents staff is ready to assist any guest in finding the perfect item no matter the occasion or need – whether it be during their stay or long after the guest departs the resort.

 

The Design

Before the transformation of The Shops at The Phoenician, the Accents “space” was composed of four individual stores: Seasons, Grape and Grain, Brady’s Floral Gallery and Piñatas. These businesses are no longer in operation, with the exception of Brady’s Floral, which has an internal office within the resort, still serving as the in-house florist, creating beautiful arrangements for the hotel restaurants, special events, public areas (i.e. the main lobby), as well as personalized orders.

Upon the construction of Accents, the interior walls of the four stores were knocked down, creating one long space that stretches along the east side of the retail corridor. Architects designed the store as one capacity with individualized pockets that flowed together as guests ventured from room to room.

Light wood floors and decorative tiles line the ground while rustic, iron shelves and lighting units round out the modern design. Display cases and fixtures were created special for this store, catering to the size, functionality, style of each section.

 

POOLSIDE ESSENTIALS

“Accents SWIM” is making a splash with its collection of swimwear for men, women and children, as well as trendy totes, towels, sunhats, sunglasses and jewelry. Discover a new favorite pool float to lounge on at The Phoenician pools, or soak up some family fun with a perfect water game for kids.

Featured brands:

Ray Ban

Tom Ford

Valenciaga

Tory Burch

VIX Swimwear

Melissa Odabush

Kiini

Paulsun

Onia

Havaianas

Hari Mari

 

WOMEN’S APPAREL

Mix and match stylish items to create a savvy new look – Accents offers a colorful assortment of women’s apparel, ranging from lovely dresses and tops to charming jewelry and accessories. Guests will be able to design the perfect ensemble whether it be for a day trip to Old Town Scottsdale, a romantic dinner at J&G Steakhouse, or a night out on the town.

Featured brands:

Kendra Scott

Cashmina

Velvet

Alice & Trixie

Taj

Hard Tail

Julie Vos Jewelry

Hayley Jewelry

Cimber Jewelry

 

MEN’S APPAREL

Suave and sophisticated to rugged and realistic, the men’s section at Accents provides an array of clothing options for any occasion. Flannels and comfy tees are handy for lounging, while dress shirts and ties are available for business affairs. Delight in the selection of knick-knacks including shaving kits, board games, reading material and more.

Featured brands:

Bugatchi

Peter Millar

Jack Black

 

FIT AND FABULOUS

For the sporty types, an assortment of athleisure is available for men and women, offering comfy Phoenician-branded quarter-zip pullover jackets, baseball-style hats, tees, tanks, water bottles and more.

Featured brands:

The Phoenician logo apparel

Peter Millar

Swell

Apple

 

CHILDREN

For younger guests, the children’s section provides Phoenician-branded apparel for kids, including sweatshirts and tees, as well as stuffed animals, reading material, activity books, backpacks and more.

 

FOR THE HOME

Discover a remarkable gift from the selection of home décor, glassware, accessories, specialty soaps and hand creams. Relax, rejuvenate and revel in the memories made during your stay at The Phoenician, long after you leave the property.

 

SOUTHWESTERN SOUVENIRS

Explore a variety of indigenous items, ranging from enchanting trinkets to Native American novelties, and discover a piece of the Sonoran Desert to take home with you.

 

THE BASICS

Serving as a one-stop-shop for guest needs, Accents provides drugstore-type items including toiletries, medications, sunblock, aloe, lip balm, grab-and-go snacks and specialty candies.

 


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