THE PHOENICIAN INTRODUCES THE “COMPLETE GOLF MAKEOVER”

SCOTTSDALE, Ariz. (Feb 2, 2010) – The Phoenician is debuting a unique golf performance program for local residents. The “Complete Golf Makeover” is a groundbreaking, 12-week course designed to help individuals maximize their playing potential.
Led by Michael Lamanna, director of instruction at The Phoenician Golf Club, the curriculum focuses on improving golf skills as well as overall performance, and includes access to the resort’s USGA championship course.

Lamanna, a Quarter Century Member of the PGA and a Certified Golf Professional with the Titleist Performance Institute (TPI), developed this revolutionary program to address the difficulties students often encounter in the learning process.  Deviating from traditional instruction methods, it offers a long-term approach that is combined with the use of world-class golf facilities.  The program includes an initial video swing analysis; a golf club/ball fitting; fitness evaluation and a custom workout designed by TPI; a weekly golf lesson; a two-hour on-course instruction session; weekly supervised practice sessions and clinics; access to the practice facility; a USGA Handicap for one year; and a golf membership to The Phoenician for the duration of the program. The membership includes such benefits as a complimentary one-night stay; and 15 percent savings at The Centre for Well-Being spa and Phoenician-managed dining outlets.

“I think students always have good intentions when they decide to take a golf lesson and improve their game,” said Lamanna.  “However, taking a lesson is the first step in the process, and the period after the lesson is the most critical to success.  Students must not only practice to master new skills; they have to practice correctly and frequently over time to achieve lasting results.  They must also learn to integrate new skills and movements on the course.  Our Complete Golf Makeover program addresses all of these issues.  I think it is the perfect fit for someone interested in elevating his or her game.”

The Complete Golf Makeover program is available now through December 2010 for $2,750 per person, which includes The Phoenician golf membership.  For more information or to sign-up for a 12-week session, please visit www.lamannagolf.com.


About TPI
The world’s leader in golf health and fitness, the Titleist Performance Institute (TPI) – a subsidiary of Titleist – is a research and development center based in Oceanside, Calif.  The organization has more than 3,000 certified members in more than 30 countries.  For more information, visit www.mytpi.com.

About The Phoenician
Located at the base of Camelback Mountain, the 250-acre Phoenician offers two exquisite experiences – a 583-room AAA Five Diamond resort hotel and an exclusive Five Diamond boutique hotel, The Canyon Suites — at one magnificent destination.  The property features elegant, residential-style accommodations, distinctive and tantalizing cuisine across a variety of restaurants, a USGA Championship golf course, 11 tennis courts, The Centre for Well-Being and Salon Mila spa complex, an activity program for all ages and interests, numerous boutique shops and a $25 million art collection.  In addition to these offerings, the stylish 60-room Canyon Suites provides more intimate surroundings and enhanced services, creating an atmosphere of uncompromising comfort.  Both The Phoenician and The Canyon Suites are owned and operated by Starwood Hotels & Resorts Worldwide, Inc., as part of The Luxury Collection.  For additional information, please call (480) 941-8200; (800) 888-8234 or visit the website at www.thephoenician.com.

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