NEW CAMELBACK BALLROOM AT THE PHOENICIAN TO OPEN OCTOBER 1

SCOTTSDALE, Ariz. (September 1, 2010) – The Phoenician will officially open its highly anticipated 15,000 square-foot Camelback Ballroom — the new centerpiece of the AAA Five Diamond resort’s diverse meetings and events space — for business on Friday, October 1.

Located at the southeast base of Camelback Mountain, the facility will feature high clerestory windows, multiple registration areas and a separate valet entrance, and will have the ability to be subdivided into seven separate function areas. A large outdoor plaza will provide additional options for breaks and receptions, all complemented by stunning views of the resort’s championship golf course – including the new and Arizona’s only sand island green at Oasis Course No. 9 – as well as surrounding desert and mountain landscapes.

Encompassing a total of 45,000 square feet, including back-of-house operations and pre-function space, the $40 million structure will incorporate a lobby foyer entry that will seamlessly join the new ballroom to the resort’s pre-existing main meeting area, highlighted by the 22,543 square-foot Phoenician Grand Ballroom. With the introduction of the new facility, The Phoenician will join an elite set, becoming one of only four luxury properties in the U.S. capable of hosting groups of up to 800 people, providing guestroom accommodations, food & beverage and meetings facilities. Together, both Phoenician ballrooms will also allow for the booking of larger, simultaneous local social events, creating a combined capacity of 2,500. In addition, the new ballroom will increase the resort’s overall interior/exterior meeting and event space to more than 120,000 square feet. Click here for an overview of the new facility.

“The Camelback Ballroom combines The Phoenician’s Five Diamond standard of excellence with a contemporary style and state-of-the-art technology to transform any occasion into an incomparable experience,” said Mark Vinciguerra, area managing director for Starwood Hotels & Resorts Worldwide, Inc. “We are proud to expand our commitment to both the meetings industry and the local community with the premiere of this Sonoran showpiece.”

Located at the base of Camelback Mountain, the 250-acre Phoenician offers two exquisite experiences – a 583-room AAA Five Diamond luxury resort hotel and an exclusive Five Diamond boutique hotel, The Canyon Suites — at one magnificent destination. The property features elegant, residential-style accommodations, distinctive and tantalizing cuisine across such restaurants as Il Terrazzo, J&G Steakhouse and Relish Burger Bistro, a championship golf course, 11 tennis courts, The Centre for Well-Being and Salon Mila spa complex, an activities program for all ages and interests, numerous boutique shops, a $25 million art collection and, debuting October 1, the new 15,000 square-foot Camelback Ballroom. In addition to these offerings, the stylish 60-room Canyon Suites provides more intimate surroundings and enhanced services, creating an atmosphere of uncompromising splendor. Both The Phoenician and The Canyon Suites are owned and operated by Starwood Hotels & Resorts Worldwide, Inc., as part of The Luxury Collection. For additional information, please call (480) 941-8200 or (800) 888-8234.

*Image Cutline: The Camelback Ballroom at The Phoenician, nearing completion in August 2010.

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